Happy New Year!
I hope you are enjoying a fabulous break just now… as I write this, it’s almost New Year and I am SO excited to welcome 2017. New Year’s Eve is called “Hogmanay” in Scotland and us Scots sure love to celebrate for several days at this time of year. In fact, Edinburgh (my hometown for 20 years!) comes alive with an epic street party!
It’s also a wonderful time to thoroughly review 2016 and set your goals and intentions for 2017. Here’s wishing you all good things in the coming year — according to numerology, it’s a “1” (or “10”) year, which signifies New Beginnings. Yay!
It’s CONTEST time! Check out this fun New Year Facebook Contest I’m hosting. Entry is super easy, just add your comment on my Facebook Live video with “I love Facebook video because…”
Next up, here are this week’s top three articles my team and I have chosen for you!
1. Facebook Relaunched Its Marketplace: Here’s How To Use It Effectively via Forbes.com
This fall Facebook re-launched its Marketplace – a a peer-to-peer selling feature intended to be similar to Craigslist. Brands are not allowed to sell directly on it, but there’s a lot of potential for market research. For example, it can be used to look into the minds of your target audience and see what they are looking for, how they feel about your product, and what they’re willing to pay.
2. What Is Content Marketing Development? via KoMarketingAssociates.com
Content marketing development is different for every company but each piece of content still needs to be linked to a specific goal. To plan your content marketing strategy, there are a number of things to consider. Analyzing, planning and scheduling your content is just as important as writing it and this post provides great tips to get you started.
3. 45 Marketing Tools to Consider for 2017 via RazorSocial.com
What a list! Here you will find tools for content marketing, marketing automation, social media management, email marketing and more. This is a terrific resource for your 2017 plans.
That’s a wrap for this week’s issue of The Social Scoop. Have an AMAZING New Year and I’ll see you again real soon!